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DEVILS LAKE, ND (WDAZ)—A local entrepreneur says the name on the front of a store he purchased just a few years ago turned out to be bad for business.

What's in a name?

Sears Holdings keeps making headlines, from shutting stores to recently severing ties with Whirlpool appliances.

Most of it is bad news.

A local man says while he’s technically not part of the company, most of his customers don’t know.

“Everything must go,” is the motto at many Sears stores that are liquidating their stock.

But at Sears Hometown, it’s a much different story.

"The major confusion with everybody is you know the news about Sears Holding Company and their struggles. Now their latest is the Whirlpool products—Whirlpool discontinuing their contract with Sears holding,” said Rodacker.  

But the bad news coming from Sears Holdings, doesn't impact Cory Rodacker's Sears Hometown Store, at least not directly.

"We get phone calls all the time. Our customers coming in asking when we're closing, if we're going to be next,” said Rodacker.

Rodacker says the answer is ‘No’—because as of 2012, the two stores are entirely different companies.

"Trade on the stock markets under different names. We have shareholders as well,” said Rodacker.

Regardless of what happens to the historic retailer...

"I think has scared quite a few people, or made them wonder and worry about what’s going to happen to their local Sears Hometown store. We aren’t going anywhere,” said Rodacker.

Rodacker said the family business is in Devils Lake to stay.

One positive note, Rodacker said he has gained some new customers; loyal people who had previously stopped at the now-shuttered stores across the state.