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National tour seeking ‘aha moments’ to stop in Grand Forks

Grand Forks area residents will have a chance to share their personal discoveries with the world July 15 to 16 when Mutual of Omaha’s Aha Moment tour bus makes a stop in town.


The mobile TV studio in the form of a 34-foot Airstream trailer, will be parked just west of the North Dakota Museum of Art for the two days. The company said area residents are encouraged to stop by and participate between 10 a.m. and 6 p.m.

“We are looking for everyday people to share their ‘aha moments’ with us,” said Ansley Tiller, the tour’s publicist. “It’s a moment of clarity when people discover what it takes to change and use it to benefit their lives and the lives of people in their community.”

Crew members will record a snippet of each individual’s story and upload it to their YouTube page.

Each year, the crew selects 20 cities it’s never been to, does a little research about each one and hits the road in the Airstream trailer.

“We wanted to learn what Grand Forks was all about,” said Tiller.

Though Mutual of Omaha has put this tour on for the last five years, Tiller said no two stories are the same.

As she spoke, she recalled a couple of inspiring stories from past tours: one about a woman who overcame Stage 4 cancer and started running marathons and another about an 18-year-old homeless girl who made drastic life changes and is now a student at the University of Georgia. “The biggest common thread I hear in most of the stories is ‘I went through a really hard time and I was at the lowest of low and I decided to actually do something about it.’”

At the end of the tour, the Mutual of Omaha selects one story to be used as a 30-second ad that will be aired nationally in spring 2015.