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White House wades cautiously into effort to protect online privacy

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WASHINGTON/SAN FRANCISCO - The White House will lay out ideas this week for protecting U.S. consumers' privacy in an era in which the ubiquitous use of computers and mobile phones provides a constant data feed on individuals.

But after a 90-day review of "big data," the White House is expected to suggest ways to encourage companies to protect privacy and identify areas for further study, rather than calling for a legislative overhaul.

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