Some Say ND Tourism Ad is InappropriateGRAND FORKS (WDAZ-TV) - North Dakota Tourism officials removed one of their newest print ads from the "Arrive a Guest, Leave a Legend" campaign after some negative feedback.
GRAND FORKS (WDAZ-TV) - North Dakota Tourism officials removed one of their newest print ads from the "Arrive a Guest, Leave a Legend" campaign after some negative feedback.
Many online posters found the ad inappropriate.
Two guys sitting at a downtown bar, checking out a few ladies outside may not seem like a bad picture.
"The first thing I thought was that the girls were walking by the window and they know these two guys and they were just kind of goofing off saying 'hi' and laughing," local resident Mandie Baker said.
But when you take a closer look, the ad includes a caption that says, "Drinks, Dinner, Decisions."
"I didn't notice the decisions part, I guess that's up to interpretation because decisions could mean life decisions or sexual decisions and based on looking at it now, there's a beer in the pic. That is a little off-putting," Baker said.
The proposed print ad was one of 10 in a new campaign unveiled by North Dakota Tourism on Monday. State tourism officials say the ad was intended to highlight nightlife, and a girls-night-out sort of feel.
"I can see how people can find it offensive, it does portray the stigma of ND like to drink and they are kind of checking these ladies out," local student Brooke Kranzler said.
"I don't think it would have to be taken wrong but from an outside perspective looking in be like this is what we're proud of, our drinks," Kayla Thigpen said.
The new print ads were posted to facebook, and there was quite a bit of negative feedback. So Tourism officials decided to pull the ad and replace it with something else.
"Maybe like hockey or something that has to do more with ND besides just being at the bar," Baker said.
"I mean I think it's o.k. to attract them this way but I think there are other ways to do it, not in a bar setting," Kranzler said.