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Published May 08, 2012, 08:17 PM

Devils Lake Chamber Aiming to Keep Tourism Up Year-round

DEVILS LAKE, ND (WDAZ-TV) - Tourism is the third-largest industry in North Dakota and Devils Lake leaders try to take advantage of that year-round. Keeping the industry strong is vital for the local economy here.

By: Adam Ladwig, WDAZ

DEVILS LAKE, ND (WDAZ-TV) - Tourism is the third-largest industry in North Dakota and Devils Lake leaders try to take advantage of that year-round.

Keeping the industry strong is vital for the local economy here.

Tourism efforts in Devils Lake this year are all about sharing local attractions with the people who call the region home.

The Devils Lake Chamber of Commerce used National Tourism Week to unveil a passport for local fun.

"There are 11 attractions in the area on our passport and if kids visit 9 of the 11 attractions, they get a stamp at each of the locations," Devils Lake Tourism Director Suzie Kenner said.

Kenner says tourism starts locally but many local residents aren't aware of what there is to offer.

"We found that even if you live in Devils Lake you might not know what's going on around here or where something is located," Kenner said.

One of the highlighted attractions is the Lake Region Heritage Center. Director Kristin Wood says she hopes the tourism push will showcase an overlooked part of the tourist industry.

"Not just the recreational side of it, but also get to see the historic avenues and understand their community a little bit better," Wood said.

The Chamber is also hosting a tour of local tourist spots on Wednesday from noon to 5 p.m. Kenner hopes the tour can educate locals who will then tell outsiders about opportunities in the Lake Region.

"If we can get the front line employees in town knowledgeable on what we have here, it has a bigger retention for our visitors to stay," Kenner said.

The lake may be the reason many tourists come to town, but the goal this week is to share the entire Devils Lake experience.

"They get a feel for all of the parts that make up our community," Wood said.

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