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Published September 13, 2012, 09:07 PM

Blue Cross Blue Shield Sponsors New Health Initiative

School Recess now has a sponsor. Blue Cross Blue Shield says promoting physical activity will lead to lower healthcare costs.

School Recess now has a sponsor. Blue Cross Blue Shield says promoting physical activity will lead to lower healthcare costs.

The Blues created the "Official Sponsor of Recess" platform to enhance the well-being of children and adults. Many schools have cut down on gym class and recess despite growing childhood obesity. For adults, busy schedules make exercise seem like just another chore.

Paul Von Ebers, Blue Cross Blue Shield President/CEO: “We'd like to promote the concept of recess for adults as well as recess for children, because we'd like people to start thinking about exercise as something that they're doing for themselves. A treat; a break from the pressures of the day.”

The program provides kits to schools to make recess fun and easy to bring into the school day.

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