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Published October 14, 2013, 08:05 PM

The Farm Report: The Beet Beat

Farmers and beet truck drivers are often on a 12 hour work rotation, leaving some to work the hours of midnight to 5 in the morning. But for those working the midnight shift -- they are treated to KROX's annual segment, The Beet Beat.

Farmers and beet truck drivers are often on a 12 hour work rotation, leaving some to work the hours of midnight to 5 in the morning. But for those working the midnight shift -- they are treated to KROX's annual segment, The Beet Beat.

For 20 years -- KROX am radio in Crookston has been hosting The Beet Beat. It's become so popular among the people working the beet harvest that the show has actually had to extend its broadcast time. The show started as a means to keep those working the harvest informed. Hosts would keep workers in the loop regarding rain and potential American Crystal shutdowns. However, over the years, the show began incorporating humor and entertainment into The Beet Beat and it's popularity has increased to the point that the show now airs from 9 pm to 5 am.

"The only reason why we keep on doing it is because we have such a fun time with the drivers and the farmers -- without them we'd just be two guys on a three o' clock and not entertaining at all." Beet Beat host Jake Fee said.

At the end of the harvest KROX hosts an after harvest party where they invite all their listeners.

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