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Published November 19, 2013, 08:02 PM

Former Moorhead DQ owner dies, credited for popularizing Dilly Bar

The man credited with popularizing the Dairy Queen Dilly Bar has died. Robert “Bob” Litherland, 91, died Monday in his home in Moorhead, under the care of Hospice of the Red River Valley.

MOORHEAD – The man credited with popularizing the Dairy Queen Dilly Bar has died.

Robert “Bob” Litherland, 91, died Monday in his home in Moorhead, under the care of Hospice of the Red River Valley.

In 1955, two brothers from Stillwater came to the Litherland-owned Moorhead Dairy Queen with an idea. After coating the soft serve in chocolate and holding it up with a medical tongue depressor, one brother said, "Now, isn't that a dilly."

"We didn't have any trouble selling them at all - they just took off," Litherland told The Forum in a 1999 interview.

The treat sold for 10 cents.

Litherland and his wife, Phyllis, operated the Moorhead DQ for 46 years.

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