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Published July 16, 2010, 08:56 PM

More Screens For River Cinema

Three new movie screens will allow River Cinema to show a larger selection of movies and to show movies longer.

By: Meagan Millage, WDAZ

A movie theater in East Grand Forks that has brought a lot of business to the town is adding three new screens. The owner of River Cinema says they want to offer movie-goers a little more variety.

The new movie screens will allow River Cinema to show a larger selection of movies and to show movies longer.

The larger auditoriums will be able to seat 200 people with 40 ft. screens.

The theaters feature double steps that allow people to easily see over other seats.

River Cinema owner Bob Moore says the extra screens were needed to keep up with demand.

"We have 52 weeks in a year and I think 48 of those weeks we were sold out to maximum capacity. You know, so 48 times just tells us that there's need for expansion," Moore says.

Moore says the typical cost of adding one movie screen is about $1.5 million. But because most of the building materials were recycled from the 6 stores that were demolished to build the theaters, the entire project will only cost about $1 million.

The project should be completed and ready for movie-goers by October.

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