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Published October 13, 2011, 06:18 PM

University of South Dakota prank may have gone too far

Brookings, S.D. (WDAY TV) -- A University of South Dakota marketing official says there aren't any plans to take down a new billboard near Brookings after what appeared to be a dead coyote was hung from a rope on it Tuesday.

Brookings, S.D. (WDAY TV) -- A University of South Dakota marketing official says there aren't any plans to take down a new billboard near Brookings after what appeared to be a dead coyote was hung from a rope on it Tuesday. The billboard features a picture of a coyote chasing a Jackrabbit and the date of next year's football game between South Dakota and South Dakota State. The billboard is meant to celebrate the football rivalry. SDSU student, Dani Pederson, says, “I honestly think people at USD would do the same thing to us put up a dead jackrabbit but I think it goes too far.” School leaders puts the incident in the category of "an ugly prank" and hope it doesn't happen again.

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