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Published May 16, 2011, 07:00 PM

'The Fonz' Featured in Wisconsin Tourism TV Spot

Actor Henry Winkler makes a cameo appearance in one of three new 30-second TV spots touting Wisconsin as a fun place to visit this summer.

By: Associated Press,

MADISON, Wis. (AP) — The Fonz says it's fun to visit Wisconsin.

Actor Henry Winkler makes a cameo appearance in one of three new 30-second TV spots touting Wisconsin as a fun place to visit this summer.

Winkler played leather-jacketed biker Arthur "Fonzie" Fonzarelli in TV's "Happy Days," which was set in Milwaukee. The Fonz is immortalized in bronze in downtown Milwaukee.

The Wisconsin Department of Tourism on Monday launched a new summer marketing campaign across the Midwest. The "Picture the Fun" campaign includes TV and radio spots, print and digital ads, and social media.

The campaign will run in markets across Wisconsin, Illinois, Michigan, Minnesota and Iowa.

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